Laptop, coffee, and notebook on a marble desk

 

Written by Jenny Goldade

 

During these challenging times, conducting business online through your funeral home’s website is more important than ever. We know your website may not be your priority right now but upgrading to the Frazer platform can help solve your pain points with online funeral planning. 

 

Whether you’re upgrading your current website or new to the website world altogether, Frazer is here to help. Below are how Frazer-powered website features can help make online funeral planning easier for everyone. 

 

Interested in updating your website? Call 866-372-9372 or fill out the form below to request a free demonstration!

 

Pain Point: Showcasing Your Funeral Home’s Mission Without In-Person Meetings 

With a Frazer-powered website, we customize it to showcase your funeral home’s brand. In other words, let your website do the talking for you. Our designers work with you to incorporate your mission and what makes you unique into the imagery and content. We also can add special messaging about how you’re handing the COVID-19 pandemic. 

 

Frazer-powered websites also have a responsive design. This way, families who are funeral planning from their homes have a great user experience, no matter their device type. Whether they’re on a smartphone, tablet, or computer, they can easily find the information they need. 

 

Our websites go much deeper than the design itself, as they include innovative features that can help while social distancing. 

 

Pain Point: Limiting Face-to-Face Interactions During These Challenging Times 

With Tribute Pay, you can limit face-to-face interactions, as well as offer alternative online payment options. Not only can families conveniently pay for the funeral expenses with a credit card or eCheck, there’s also crowdfunding, loan, and life insurance assignment options. 

 

Additionally, all Frazer-powered websites come with Secure Sockets Layer (SSL) certificates to protect everyone’s sensitive information, such as when making an online payment. With more online funeral planning happening, families need and expect a secure connection. 

 

Pain Point: Coming Up with Ways to Honor Lives While Social Distancing 

With Tribute Wall, you can give families a virtual memorial that lasts forever. For example, they can leave condolence messages and share these along with the obituary on social media to help spread the word about their loved one’s passing.  

 

If you’re live streaming the funeral service with Facebook Live, you can easily add this link to the Tribute Wall. Then, those who can’t physically attend the service can virtually attend it. 

 

Pain Point: Providing Alternative Memorial Gift Options If Floral Shops Closed 

With non-essential businesses like floral shops closed, many families need alternative memorial gift options. Tribute Store’s Memorial Tree Program is a great alternative for families if your local floral shops are closed. It’s perfect for honoring lives, while also positively impacting the environment.  

 

Families can simply order memorial trees, and the program arranges for the plantings in the areas of greatest need. After placing their order, they receive a certificate with their receipt, which makes a meaningful memento they can frame and proudly display in their home. 

 

Pain Point: Giving Families the Aftercare Services They Need 

With virtual resources like your blog and 365 Days of Healing, you can give families the support they need directly on your website. With the grief email subscription 365 Days of Healing, families just need to submit their email to start receiving them. Since this tool is integrated into your Frazer-powered website, your staff doesn’t have to do a thing. 

 

There’s also a blog feature for educating your families during these challenging times. For example, you can write about grieving while social distancing, memorialization from afar, and tips for comforting a grieving loved one. 

 

Pain Point: Finding Potential Client Families for Your Funeral Home 

With the lead generation forms on Frazer-powered websites, your website does the work for you. Whether it’s a contact us or preplanning form, they can help save your staff valuable time by starting the funeral planning process online and answering initial questions. 

 

Our websites also come with a statistics feature, so you can get to know your visitors. With more visitors being virtual rather than in person, this is vital information to have. For example, you can see your frequent website visitors versus new visitors, the most popular Tribute Walls, obituaries shared on social media, and so much more. 

 

What other pain points with online funeral planning does your funeral home want help solving? Share them with us in the comments below!