Knowing the ins and outs of SEO can be tricky. As the Marketing Manager at Frazer, I want to help you learn some of the basics. SEO stands for search engine optimization. It’s the process of strategically optimizing your website so that it shows up higher in search engine results pages.


One way to improve your SEO is to include relevant keywords throughout your website. Keywords are the words and phrases that families will search for when they’re using a search engine. For example, if your funeral home is in Madison, Wisconsin, then you’ll probably want to include the keywords “Madison funeral home” on your website.


Another way to improve your SEO is by having a responsive website design. Having a responsive site means that it responds to any device you’re viewing it on, whether that’s a computer, a mobile phone, or a tablet.


Including links on your website is another simple way to improve your SEO. The best practice is to link to a few other pages on your own website, as well as a few external, reputable sources when applicable.


If you’re interested in having our experts improve your SEO, give us a call at 888-346-8770.