A person looking at website statistics on a laptop.

 

Written by Jenny Goldade

 

Having a funeral home website isn’t just about having an online presence. If done right, your funeral home’s website can become more than just a website and be a business solution.

 

With a Frazer-powered website, your website can accomplish so much more for both your funeral home and client families. In addition to a responsive design to beautifully display your website content, it also comes with many other features to make funeral planning even easier.

 

Since funeral directors are constantly full of ideas but strapped for time, we’re doing everything we can to help. If you’re not using the features below that come free with your Frazer-powered website, now is the time to start! For many of these, it’s as simple as turning the feature on and letting it do the work for you.

 

Interested in updating your website? Call 866-372-9372 or fill out the form below to request a free demonstration!

All-In-One Payment Platform Tribute Pay

Some families may feel more comfortable making the funeral payments from the comfort of their own home. With Tribute Pay, you can offer your families an all-in-one online payment solution. Now, they can feel at ease as they conveniently pay online with their credit card or by eCheck.

 

If a family has more specific funeral payment needs, you can present multiple solutions with Tribute Pay. Maybe they need more time to pay or don’t want to deplete their savings, so they’d benefit from a loan. Or, maybe they have a life insurance policy they want to use as funeral payment. Or, maybe they’re interested in setting up a crowdfunding campaign to reach out to their community for support.

 

With Tribute Pay, all of these solutions are made possible and easier than ever. It only takes a few minutes for your funeral home to enroll in Tribute Pay, and then, you can simply activate Tribute Pay’s other features.

 

Revenue-Generating Tribute Store

With Tribute Store, you can turn your website’s obituary traffic into a consistent source of revenue for your funeral home. It makes the flower ordering process easier for your funeral home, families, and local florists.

 

By letting families easily place flower orders directly on a loved one’s obituary, it benefits everyone involved. Families are relieved of stress, your funeral home gains additional website traffic and an extra source of revenue, and your local florists see more business.

 

It’s also less work for your funeral home because we handle maintaining the website and providing customer support. This way, your funeral home’s staff can focus on helping your families and using that extra revenue to conquer that project you put on the backburner.

 

Informative Website Statistics

One of the lesser-known features of a Frazer-powered website is the website statistics feature. With this tool, your funeral home can gain valuable insight into who is visiting your website. For example, you can see a general overview of your frequent website visitors versus new visitors, the most popular Tribute Walls and obituaries, obituaries shared on social media, and much more. With this vital information, your funeral home can gain new leads, which brings us to the next feature.

 

Innovative Lead Generation Tools

With website forms, such as the contact us and preplanning forms, your funeral home can step up your lead generation techniques. In return for the information you’re offering, your funeral home receives their contact information for additional marketing efforts. Whether it’s answering their funeral questions or helping them preplan, these forms make that process even easier.

 

Inspirational Aftercare Resources

Your website also is a valuable aftercare solution. With your Frazer-powered website, families can easily sign up for the free grief email subscription 365 Days of Healing. When signing up for this subscription, subscribers receive a daily inspirational email during year one of grief. In turn, your funeral home receives their contact information for even more aftercare efforts, such as inviting them to any events you host or support groups you organize.

 

Other Frazer-Powered Website Features

Additionally, your Frazer-powered website comes with many more innovative features, including a Text Directions feature. Families can have once less thing to worry about when attending the funeral, as they’ll receive the directions to the funeral location on their phones.

 

Click here to learn more about all of your Frazer-powered website’s features.