Hi, I’m Lexie Graf, a content specialist here at Frazer Consultants. We know funeral directors have little free time and hectic schedules, so it’s important to save time throughout your day however you can. That’s why today I’m sharing some ways you can repurpose your funeral home’s marketing content to extend your reach and save you time.


If you already have a blog, some of your blog topics would make great video topics, too. Look through your blog for main talking points to pull for your video script. For instance, if you wrote a blog about the different types of grief, you could shoot a video of a staff member going over each one.


Another way to repurpose your blog content is to make an informative infographic. Infographics are great for visual learners and can be used on many of your other marketing materials. Some topic ideas are funeral planning, funeral payments, or coping techniques.


Of course, you can always take your existing marketing materials and make blog posts out of them. For example, if you have a brochure about funeral payments, you can make a blog post out of it by elaborating on each main point.


For even more ideas on how you can repurpose your marketing content, download our free eBook.