Hi, I’m Samantha Ward, and I’m the Marketing Manager here at Frazer Consultants. Every week, my team sends out an email newsletter that helps us engage with our clients and gain new leads. A lot of thought goes into our email newsletters to make sure that we’re sending our clients the best possible information. Today I’m going to share advice so that your funeral home can start a newsletter, as well.
You want to include information that’s educational, such as funeral planning or grief resources. Try to include photos and videos to spice things up a bit and make things more interesting. You want to avoid being too salesy, and, instead, use calls-to-action like following you on social media or following your blog. Consider hiring a marketing intern to help with your newsletter or assign one member of your staff to be responsible for it.
Before you send your newsletter, proofread it and make sure that everything looks good on desktop and mobile so that it’s perfect no matter where someone’s reading it. To make things even easier, consider using a platform like MailChimp or Constant Contact, which offers newsletter templates.
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