A man typing on a laptop

 

Written by Jenny Goldade

 

When marketing your funeral home online, search engine optimization (SEO) and search engine marketing (SEM) are crucial for potential client families to find you. To put it simply, SEO helps your funeral home’s website be seen by more potential client families, and SEM is often less expensive and more effective at finding potential client families than traditional advertising.

 

However, we understand that funeral directors are busy people. We don’t expect you to learn all the ins and outs of SEO and SEM for your funeral home’s online presence. That’s where we come in!

 

We’re excited to introduce our new SEO packages! With these packages, you can rest assured that the specialists are implementing best practices to help more families find your funeral home online.

 

Below is a brief breakdown of our SEO packages.

 

Interested in learning more about our SEO packages? Contact an account representative at 888-346-8770!

 

One-Time Package

Our one-time package may be right for your funeral home if you just created a new website and need to establish yourselves online. Although we recommend ongoing strategies to continue building your funeral home’s online presence, this package can help you get started.

 

This package includes keyword research; directory claiming in the top three directories: Google, Yelp, and Bing; a competitor analysis; a target location analysis; optimization of the metadata on up to five website pages; and other strategies.

 

Package 2

This package option is for those who are looking to grow their online presence and gain an edge over their competitors. It includes the strategies mentioned above, but you get directory claiming in the top local and national directories, an analysis of three competitors, an analysis of three target locations, and optimization of the metadata on up to two website pages per month. Note, over time, the entire website will be optimized. It takes time to properly optimize the website pages, so the specialists do them in priority order.

 

Additionally, this package comes with internal and external link building, Google Ads campaign management, and other strategies.

 

Package 3

Package 3 is the most extensive option out of all of our SEO packages for those who want to focus on working toward getting leads. This is for those who want to stand out from their competition like Package 2, but also want to capture leads through other lead generation techniques.

 

With this package, you get everything mentioned above, but you get an analysis of five competitors, an analysis of five target locations, and optimization of the metadata on up to three website pages per month.

 

Additionally, this package comes with access to an exclusive custom content library, website restructuring for user experience, conversion tracking to work toward getting leads, and other strategies.