Hi, I’m Sam Giedris, the Social Media and Video Specialist here at Frazer. And today I want to share some ways your funeral home can save time while maintaining an active social media presence.
Social media is an important part of your marketing efforts and it can be a great way to reach new client families or maintain relationships with your existing clients. But it doesn’t have to be time-consuming. By planning posts in advance, using a scheduling platform, and involving your staff, you can save time while still having an engaging and active social media presence.
The first step to saving time on social media is planning ahead. So, when you have a break in your day, jot down some holidays or other important days that are coming up that you want to post about on your social media. You can also create a list of topics that you want to talk about more frequently, like memorialization, personalization, or preplanning. Then come up with a variety of posts that cover those topics and share at least one each month.
Once you have some posts planned out, you can schedule them to a social media scheduler like Buffer, Later, or HootSuite. These schedulers will share your posts for you, so you don’t have to worry about being too busy to post.
Another way to save time is by involving your staff. Ask them to create a few posts when they have time and add those to your social media scheduler as well. Or, if your staff is too busy to help, you could consider hiring an intern from a local college or university. Part of their responsibilities can be drafting and scheduling posts so that you don’t have to.
And if you’re looking for pre-written posts that cover a variety of topics and major holidays, our social media kits have you covered. All you have to do is copy and paste. To download our latest free social media kit, click here.