an empty conference room

 

Written by Jacob Terranova

 

Are you as excited for the 2018 NFDA Convention and Expo as we are? To make the most of your time in Salt Lake City, we’re highlighting some of the must-see events and attractions that the convention and city have to offer.

 

Must-See Sessions at the Convention

There are so many great sessions lined up this year, which made it hard to narrow it down to just a few. But if you have to choose, here are a few of our favorite sessions lined up for each day of the convention!

 

Sunday, October 14

Award-winning Customer Service and Community Outreach by Jessica Koth
When:
11:30 a.m.
CE: 1 hour

“To claim your place as the funeral home of choice in your community, you must offer premiere services and programs that exceed families’ expectations. You must also be an active player, deeply involved in your community. During this session, discover proven, ready-to-use, out-of-the-ordinary ideas that have helped Pursuit of Excellence Award recipients improve their approach to customer service, raise their profile in the community, and boost their bottom line.”

 

50 Cards, 50 Questions by Michael Watkins and Theresa Wiederspahn
When:
1:15 p.m.
CE: 1 hour

“There has never been a better time to inspire families to Have the Talk of a Lifetime! Learn how a simple deck of conversation cards can help your families begin to have the most important conversation of their lives. Discover ways to share the cards by giving them to families as a thank you for their business, inviting preneed families to use them as part of the planning process, or by partnering with other local organizations or businesses to distribute the cards in your community. Learn how you can easily coordinate a unique event in your community that invites consumers to experience the power of having the talk of a lifetime with their loved ones. Hands-on exercises and brainstorming activities will give you tools and knowledge you need to get started!”

 

Monday, October 15

Why Funerals Matter in the Live of Youth and Children by Bob Arrington
When:
7:30 a.m.
CE: 1 hour

“Including children in funeral arrangements is a meaningful, loving way to help a child be involved at a time of profound loss. As funeral professionals, it is imperative to be prepared with the dialogue and resources to include kids in the funeral planning process. Our panelists will discuss what kids need to feel like they are part of their family when working together through grief – what’s helpful, and what’s not helpful. You’ll receive practical, tangible tools to adopt best practices at your funeral home when serving families with young children or teens. Grief is more than an emotion: it is a physical, intellectual, and spiritual response. Let’s work together to be prepared to help kids cope with grief on all levels.”

 

Social Media Success Stories by Ashley Montroy
When:
7:30 a.m.
CE: 2 hours

“Social media is an uncharted landscape for many funeral homes. However, consumers are increasingly turning to social networks for their research and purchasing decisions. Take advantage of the massive opportunity that exists by learning how to build a social media strategy from start to finish, develop a social media advertising budget and properly monitor the success of your firm’s social media presence. As generations shift, more and more families will be turning to social media to search for and interact with funeral homes online. Learn how 100+ funeral homes have had success growing their business, educating their communities and inspiring new outlooks on funeral service using social media.”

 

Tuesday, October 16

RSVP: I’ll See You at My Living Funeral by Lacy Robinson
When: 9:45 a.m.
CE: 1 hour

“Living funerals represent a complete shift in what society thinks about death and dying.  Join Lacy Robinson as she shares real stories from families across the country who have found positive healing from hosting a living tribute with their loved one taking center stage. Learn how your funeral home can market living funerals through allied partnerships. Discover how you can help give families the creative control they desire in planning a living tribute.  You’ll walk away with package recommendations, suggested language for the General Price List and innovative ideas establishing your funeral home as the exclusive provider of living funerals.”

 

Going Home: The Resurgence of Home Funerals by Caitlin Doughty
When:
9:45 a.m.
CE:
1 hour

“Over the last five years there have been hundreds of articles about the rise in home funerals, featuring families that want more control over their death care. Not every family wants a wake in your chapel, and boomers especially are attracted to these new, self-reliant possibilities. Some funeral directors see this shift as negative, or even scary. Let’s reveal some myths about home funeral families. Learn how to welcome them, help them achieve their goals, and gain the respect of your community in the process.”

 

Wednesday, October 17

Asked and Answered: Today’s Consumer Preferences by Ed Defort, Lacy Robinson, and David Nixon
When: 
8 a.m.
CE:
1 hour

“To know what consumer’s think about funeral service and what a funeral home provides, the best thing to do is ask them. For the sixth consecutive year, NFDA has asked consumers what their attitudes and preferences are about funeral service and the products and services offered. Ed Defort and panel will discuss NFDA’s statistically significant data to get inside the numbers and translate how to use them to reach out and reconnect with today’s consumers – and to stay connected tomorrow.”

 

Every Life Deserve a Tribute by Gail Marquardt and Matt Baskerville
When:
8 a.m.
CE:
1 hour

“Families that experience the death of a loved one through tragic circumstances – whether suicide, homicide or drug overdose – experience intense emotions and grief that commonly follow a sudden, unexpected death. Unfortunately, many families choose to bypass a funeral or memorial service due to the stigma associated with tragic deaths. Learn how to guide families through this difficult time and how new public service announcements developed by NFDA can help you encourage families to memorialize their loved ones, regardless of how they died.”

 

For a full list of events and sessions, click here.

 

Things to Do, See

Explore the map below to see some local dining options and sightseeing attractions in the Salt Lake City area!

 

 

Make sure to stop by and see our team at booth #2111. Can’t wait? No problem! Call us at 866-372-9372 to set up your own private consultation with a member of our team.