A person typing on their laptop.

 

Written by Jenny Goldade

 

When it comes to funeral home marketing, we know it’s difficult to find time for it in your busy schedule.

 

That’s why if your funeral home isn’t taking advantage of email automation, you should consider it. By using an email automation platform, your funeral home can easily create and send emails without the added hassle and stress — which saves you time for other tasks.

 

Many email automation platforms are user-friendly, so even those who aren’t as tech-savvy can create emails. Whether you’re sending out a monthly newsletter or an email campaign about your grief resources, you can create and schedule these in advance. You also can measure the results to see how people engaged with your email and determine what works and what doesn’t for your funeral home marketing.

 

If you do a simple Google search for “email automation platforms,” there’s an overwhelming amount of suggestions that pop up claiming that they’re “the best.” To make the decision easier, we did some research on email automation platforms and found these options that are easy-to-use and affordable.

 

MailChimp

MailChimp has several email layouts, including layouts with recommended content, blank layouts for more creative freedom, or for those with coding experience, you can even add your own HTML coding. The drag-and-drop design makes it simple to add text and media to your email. The platform also supports multiple users, so your funeral home’s staff can work together. Then, you can see how successful your email campaign was with MailChimp’s detailed reports.

 

You can sign up for free and there’s even a Forever Free package option. However, this package has fewer options than the ones with a monthly fee.

 

Click here to learn more about MailChimp’s features.

 

Constant Contact

Constant Contact has more than 100 mobile-optimized email templates that you can customize to your funeral home’s brand. There are templates for different email types, such as holiday and upcoming event email templates that you can use for marketing your funeral home’s holiday remembrance program. The tracking tools measure your email campaign’s success, such as the email open rate and whether your subscribers opened the email from a computer or mobile device.

 

You can sign up for a free 60-day trial and then you can choose the Email or Email Plus package.

 

Click here to learn more about Constant Contact’s features.

 

Sendloop

Sendloop also has more than 100 email templates that you can customize in its drag-and-drop email builder. You can even preview and test your email before sending it. Once you send it, you can track the campaign’s performance and analyze the results.

 

You can create an account for free, but there are several monthly plans to choose from depending on your estimated number of email subscribers.

 

Click here to learn more about Sendloop’s features.

 

iContact

Like many others on this list, you also don’t need to know coding to use this email automation platform. You can easily drag and drop your content into the customizable email templates. Your funeral home’s staff can collaborate in the platform, and the email campaign results are compiled in an easy-to-read report for your funeral home’s staff to analyze.

 

You can sign up for a free 30-day trial and then choose between the Essential or Professional plans.

 

Click here to learn more about iContact’s features.

 

Robly

Robly has more than 100 mobile-optimized templates to choose from for your funeral home’s email marketing campaign. The campaign results are conveniently organized for mobile vs. desktop analytics, so you can see what works best for mobile viewers vs. desktop computer viewers.

 

You can start a free 14-day trial and then choose from the different plans depending on your estimated number of email subscribers.

 

Click here to learn more about Robly’s features.

 

How does an email automation platform help your funeral home marketing efforts? Share your experience with us in the comments!

 

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