A person using a video camera.

 

Written by Jenny Goldade

 

Video marketing was a major trend of 2017 that will only continue to grow in 2018. If your funeral home isn’t using video yet, now is the time to consider it. They don’t have to be professionally shot videos; just using your smartphone can go a long way.

 

Whether or not you have video experience, we’ve laid out the basics of using video and some topic ideas for your funeral home below.

 

Video Marketing Statistics

We did some research to show you just how important video marketing is for your funeral home. Below are a few of the most valuable statistics we want to highlight:

  • One-third of online activity is spent watching videos, per WordStream.
  • 45% of people watch more than an hour of Facebook or YouTube videos a week, per WordStream.
  • 64% of consumers make a purchase after watching branded social videos, per tubularinsights.
  • Branded video content views have increased 258% on Facebook and 99% on YouTube as of June 2017, per tubularinsights.
  • By 2019, video traffic is estimated to be 80% of all consumer internet traffic, per WordStream.

As you can see, video marketing can help your funeral home gain more online engagement and, ultimately, potential client families. Plus, there are many video types you can choose from.

 

Video Types

You should choose the video type that best reflects the topic and how you want to present your knowledge on the subject. For example, here are just a few of many types of videos:

  • How-to tutorials
  • Interview-based videos
  • Screen shares that show your computer screen
  • Short videos of someone talking
  • Longer videos featuring a significant topic

Video Ideas

Here are a few topic ideas we paired with the video types above:

  • How to preplan your funeral
  • Interview with a grief counselor to provide families with healthy grieving tips
  • Screen share of your funeral home’s website to walk families through your products and services
  • Short video of one of your funeral home’s staff members talking about how they were called to the funeral profession
  • Longer video outlining your funeral home’s payment options available, such as crowdfunding and loans

Video and Social Media

We mentioned earlier how 45% of people watch more than an hour of Facebook and YouTube videos a week. These two social media platforms are both good choices for sharing your funeral home’s videos.

 

If you’re sharing them on YouTube, you want to include metadata like a video title, description, and tags. You should treat your tags like keywords. For example, if you make a preplanning video, these are some tags you may want to include: (your funeral home name), funeral, funeral home, preplanning, funeral planning.

 

However, don’t include your tags in the description. That’s for briefly describing what your video is about. Keep in mind that only the first 180 characters will show before users have to click “show more” to see the rest. So if your call to action is to click the link in the description, make sure it shows before the “show more” button by including it in the first 180 characters.

 

If you’re sharing them on Facebook, you can choose a call to action button to include with your video. Facebook has prewritten text to choose from for your button. These are the ones your funeral home is most likely to use: contact us, download, learn more, request time, shop now, and watch more. For example, for a preplanning video, your call to action may be to “contact us” to schedule a preplanning appointment.

 

This is just a brief look at video marketing for your funeral home. Be on the lookout in the next few weeks for our new eBook all about video marketing and your funeral home!

 

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