You likely already know the importance of having a Facebook business page. But it takes more than just having one. Your funeral home’s Facebook page is a chance to show your community who you are. You can start building trusting relationships with potential client families before they even come to your funeral home.
Below are a few simple ways your funeral home can personalize your Facebook page.
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This is a relatively new Facebook business page feature. Our Story is for sharing your funeral home’s story and what makes you unique. It’s located on the right edge of your page below your cover photo and on the right side of the About section.
For example, below is Frazer Consultants’ About section including Our Story.
It doesn’t have to be very long; just a few paragraphs. You also can create a title for your story section. For an example, check out our story for some ideas and to learn more about us.
Here are some suggestions of what to include in your story:
- Your funeral home’s history. Is your funeral home a family-owned business that has been in the family for generations? Or are you new to town and starting to plant your roots? Let your community get to know you a little better.
- Your funeral home’s brand. This isn’t just your name or logo. It’s how you want families to remember their experience with your funeral home.
- Highlight your top products and services, but make sure it doesn’t sound too sales-y.
- Modestly mention any honors or awards your funeral home has earned over the years.
Additionally, you can upload a photo, such as one of your funeral home’s staff. The recommended photo dimensions are 1200×445 pixels. You can use simple photo editors like Pixlr or even Microsoft Word to crop photos to the correct size, as long as they are large enough to begin with. Stretching small photos to fit this space will result in photos that look odd.
As we mentioned above, this section is for explaining the general information about your funeral home. This way, families who find you via Facebook know how to get in touch with your funeral home.
- Your funeral home’s contact information: telephone number, email, fax, etc.
- Your location with the complete address and map directions link.
- A few sentences describing your funeral home’s brand and services.
- Any other valuable information families should know about your funeral home.
Facebook Page Photos
You need a profile picture and cover photo on your Facebook page. It helps verify that you’re a real business and helps families paint a picture of your funeral home in their mind.
For your Facebook page profile picture, your funeral home’s logo is the most fitting choice. If not, you can choose something else that relates to your funeral home. The recommended dimensions are 170×170 pixels. Your profile picture appears circular in posts and ads rather than square, so keep that in mind when choosing a photo.
For your cover photo, this can be a picture of your funeral home, your staff, or another interesting image that reflects your brand. The recommended dimensions are 820×312 pixels, and they must be at least 400×150 pixels.
Call to Action Button
You can add a call to action button at the top of your Facebook page. This is the action you want Facebook users to complete when they visit your page. For example, your button can say “Learn More” and link to your funeral home’s website.
To learn more Facebook tips for your funeral home, download our free Facebook How-to Guide for Funeral Directors.