Imagine this scenario. You’ve recently purchased a fixer-upper home that needs some renovations. To start, you want to tackle redesigning the cramped and outdated kitchen.
When seeking professional help, you’d most likely reach out to an interior designer. Because not only do you want a beautifully designed kitchen, you also need it to be functional. While an interior decorator focuses on making the space look nice, an interior designer designs the space to be functional and efficient in addition to looking nice.
The same goes for your funeral home website. It’s important that it looks nice, but if it isn’t user-friendly, it’s defeating the whole purpose of a website. It should be easy to use so families can find information, make payments, and complete other tasks all with the click of a mouse or tap of a finger.
At Frazer Consultants, we design our websites to be both beautiful and functional. We take the time to build and design our websites so they work for both your funeral home and your client families.
Let’s discuss some key components of a beautiful, yet functional website.
Appealing and Functional Design
The look and functionality of your funeral home website go hand-in-hand. An unappealing, yet informational website is no better than a beautifully designed website that lacks functionality. No one is going to take the time to search through an unappealing website for information, even if it’s buried in there. As no one is going to spend time on a beautifully designed website that’s confusing to navigate or lacks the information and tools they need.
If your website doesn’t look nice, your funeral home’s credibility also might take a hit. A poorly designed website can lead potential client families to believe that you’re not a credible business. According to Blue Corona, 48% of people said website design is the number one factor in deciding a business’s credibility.
Your website’s design should not only be appealing but also easy-to-navigate. If people can’t easily and quickly find information, they’ll go elsewhere. After all, the information they’re seeking is the reason they’re on your website. But, you need to present the information in both an appealing and a functional way.
Mobile-Friendly Funeral Home Website
The mobile-friendliness of your website contributes to both the look and functionality of your website. If your website isn’t responsive and doesn’t look nice on all types of devices, it can be a turn off to users. According to socPub, 57% of mobile users won’t recommend a business if it has a poorly designed mobile website.
For instance, Frazer Consultants offers responsive websites that look beautiful and adapt to all types of devices, whether it’s a phone, tablet, or desktop computer. If your website isn’t responsive, it creates both an unappealing and dysfunctional experience for a mobile user. And with 77% of Americans owning smartphones per the Pew Research Center, you can expect many of your potential client families to make mobile searches.
Your website isn’t just about how it looks; it’s about the valuable content and resources it provides. It doesn’t have to be just for viewing obituaries and funeral service information. By providing more features and services, it creates a more valuable experience for your families. And you can offer these helpful resources all in one place: your appealing and functional website.
For example, these are some of the innovative features that Frazer-powered websites offer to your firm and the families you serve without any setup costs:
- Tribute Pay: Whether it’s financing, crowdfunding, life insurance assignments or another payment method, families can make funeral payments directly on your website through Tribute Pay.
- Tribute Wall: Your website becomes a virtual scrapbook of memories for families. They provide families with a permanent online tribute for their loved one.
- Tribute Store: Your families can quickly and easily place flower orders directly from their loved one’s Tribute Wall.
- Text Directions: Families can have directions to their loved one’s service location sent directly to their phones.
- 365 Days of Healing: Families can sign up directly on your website for the 365 Days of Healing message service to help them through their grief journey.
See how a Frazer-powered website can provide you with both a beautiful and functional funeral home website. Simply call us at 866-372-9372 or fill out the form below to request a free demonstration!