A city street in Boston


Written by Jacob Terranova


This is part one of a two-part series. In part two, we’ll talk about things to do while visiting the Boston area.


The 2017 NFDA Convention and Expo is just around the corner. Are you beginning to feel the pre-convention excitement? To help you make the most of your trip to Boston this year, we’re highlighting some of the must-see events and attractions that the convention and city of Boston have to offer.


Let’s start with the educational sessions offered this year. Below we’ve highlighted just a few of the engaging workshops that we’re excited about. Click here to see the NFDA’s full agenda for this year’s convention. We hope to see you there!


Sunday Sessions (October 29)

Aftercare: Strengthen Your Families and Business presented by Nancy Weil and Charles Castiglia

Are you looking to expand, or even start, a comprehensive aftercare program? This session will give you an inside look at Nancy Weil’s grief support program that has reached more than 15,000 participants. Learn how to “address aftercare content, financial considerations, business benefits, building community partnerships and getting positive publicity.”


Using Social Media to Grow Your Funeral Home and Generate Leads presented by Zachary Garbow

To reach new client families, your funeral home must leverage social media to engage with the community. Garbow will highlight how Facebook can be an effective tool to generate new leads. See how to “deploy a social media strategy that increases your bottom line and keeps you ahead of your competition.”


Engage Consumers with Have the Talk of a Lifetime presented by Rob Rosenberg

See how the Have the Talk of a Lifetime education campaign can help your funeral home work with families to plan more meaningful memorialization. The seminar includes a panel of funeral directors and how their staff uses the Have the Talk campaign. Learn how the campaign can help families “make important decisions about honoring the lives of their loved ones and understand the important role funeral professionals play in the memorialization process.”


Monday Sessions (October 30)

How Zoomers, Millennials and Generation Z Buy and How They Are Challenging Your Sacred Cows presented by Georganne Bender and Rich Kizer

As funeral homes look toward the future, they will need to begin thinking about the habits of their newer client families. In just a few short years, Millennials, the largest generation in history, will begin to move into their prime purchasing years. In this seminar, you’ll “leave armed with the know-how to give each generation’s members what they want.”


Everyone Communicates, Few Connect presented by Dr. John Maxwell

Leadership expert John Maxwell will offer advice on how to relate to and influence those around you, as well as how to become a leader within your community. The general session promises to “equip you to communicate at a level that runs far deeper than words.”


Tuesday Sessions (October 31)

10 Technologies That Will Transform Your Business presented by Gene Marks

See how major technology trends will impact — and benefit — your funeral home. Video, mobile, and customer relationship management technology — these new technologies will change the way you do business for the better. You’ll learn the decisions you should be making “now that will increase revenues and value in the future.”


Self-Care for the Funeral Professional presented by Coral Popowitz

For funeral directors, taking care of your client families starts with taking care of yourself. Burnout and compassion fatigue can come all too easily for the ever-busy funeral professional. Learn how to “manage the stresses of everyday life and the trauma of providing professional caregiving to grieving people.”


Personality Types and Successful Communication presented by Corey Poirer

Effective communication requires a deep understanding of the different personality types of the people we’ll encounter on a day-to-day basis. See how an understanding of different personalities can lead to better communication and benefit your funeral home through “business productivity and growth, customer service and personal happiness.”


Wednesday Sessions (November 1)

Your Value Statement: The Key to Success in the Arrangement Conference presented by Michael Watkins

Educating families about all the different memorial options available is a huge part of the arrangement conference with families. See how to sell your funeral home’s value, all without coming off as too salesy. The seminar will teach you that “communicating your personal commitment and proposed value is key to a more productive arrangement conference, helping the family begin to heal and positively impacting your business.”


Beyond Price: Your Guide to Mastering Cremation Phone Inquiries presented by Lacy Robinson

The cremation rate is only going to grow. Is your funeral home prepared to answer families’ questions? In this seminar, you’ll get the “knowledge to transform a basic cremation phone inquiry into a valuable cremation phone discussion.”


Expo Hall

Make sure to make your way to this year’s Expo Hall to see the latest funeral home technology and innovations. The 2017 Expo will take place Monday from noon to 5 p.m., Tuesday from noon to 5p.m., and Wednesday from 9a.m. to noon. This year’s Expo will also offer the first ever “campfire” sessions. The campfire sessions are 20-minute personal sessions where you’ll have the opportunity to learn about new tech and ideas within the funeral profession.


What workshops are you most excited to attend? Share with us in the comments below!


Make sure to visit us at booth #3564 to see how our innovative products can make your life easier, such as our new financing program Tribute Loans. Save time and arrange your own private consultation ahead of time by calling 866-372-9372!