A white casket in the back of a hearse

 

Sich Casket, a Chinese manufacturer of caskets, is trying to appeal to the North American market in an unconventional way. Their marketing campaign maintains their Chinese roots while simultaneously poking fun at Chinese stereotypes.

 

They want to show buyers that they are well-versed in American business.

 

To read the full article by Corrine Purtill in Quartz, click here.