The Nashville skyline and skyscrapers


Written by Jacob Terranova


As the 2017 ICCFA Convention & Expo makes its way to the Music City, make sure you don’t miss out on all that it has to offer!


We’ve compiled some of the must-see sessions that are taking place in the Music City Convention Center as well as some area activities to check out in your free time.


First Timers’ Reception — Thursday, April 6th, 5 to 6 p.m.

If it’s your first time attending, it’ll be a good idea to stop by the First Timers’ Reception. It’s designed to introduce you to other new ICCFA members, as well as some ICCFA leaders.


Must-See Speakers

Who: Seth Mattison

What: Relationship Revolution: Building Better Connections in the Digital Age

When: Thursday, April 6th, 11 a.m.

Why: As our daily interactions turn increasingly digital, it becomes important for professionals to harness the power of social media. See how social networking sites can lead to better business and help you build stronger, more personal relationships with your clients.


Who: Kelly McDonald

What: Crafting the Customer Experience for People Not Like You: How to Delight & Engage the Customers Your Competitors Don’t Understand

When: Friday, April 7th, 9 a.m.

Why: The course description sums it up nicely. “A ‘one-size fits all’ approach to customer service is no longer viable.” Funeral professionals need to start catering to different generations and people from all backgrounds, and that means learning the different needs, wants, and concerns they all have about our profession. Learn how to effectively engage not just your typical families, but also Gen X, Millennials, and groups from different religious and lifestyle backgrounds.


Must-See Sessions

What: How Can Cemeteries Meet the Digital Expectations of Millennials

When: Wednesday, April 5th, 2 p.m.

Why: The session promises an informative look at laying the groundwork for an effective digital strategy — something all funeral professionals need. That’s because, in today’s world, it’s all about the customer experience with your business. By using digital technology — from social media to marketing tactics — you can create a competitive advantage for your funeral home or cemetery.


What: Engaging Families & Community Partners by Providing Comfort, Information & Support

When: Wednesday, April 5th, 3 p.m.

Why: Learn how investing in community engagement is a more powerful method than traditional marketing methods. The session will offer multiple “low-cost ways to promote engagement through simple actions, easy-to-plan events, and other methods.”


What: How to Create Pre-Need Opportunities for Your Funeral Home Through Your Pet Loss Business

When: Friday, April 7th, 3 p.m.

Why: See how incorporating a pet loss memorial site into your funeral home can lead to you becoming the “the go-to resource for all end of life conversations, both human and pet related within your community” and help bring in more client families.


What: The Hospice Perspective — How Improved Understanding Can Help Your Firm Better Serve Families

When: Friday, April 7th, 3:30 p.m.

Why: Learn why partnering with community hospice professionals can help families better understand funeral service. The seminar will cover different ways to educate families, as well as the tools and resources needed to establish trust and meaningful relationships with local caregivers.


What: Expo Hall

When: Wednesday, April 5th, 4 to 7 p.m. / Thursday, April 6th, 12 to 5 p.m. / Friday, April 7th, 11 a.m. to 2 p.m.

Why: Don’t forget to stop by the expo floor to see all the great technology, products, and service ideas. See how you can take your funeral home or cemetery to the next level and provide families with one-of-a-kind service options.


These are just some of the great speakers and sessions to check out at the convention this year. Make sure to check out the official 2017 ICCFA schedule of events to see the whole list!


Eating and Drinking

Take a look at the map below to see suggestions for some great places to eat and drink.


Sites to See

Nashville is a city full of great history. If you have some downtime, here’s a list of places to check out:

  • Broadway Street Broadway is the liveliest street in Nashville and home to several historic landmarks and honky-tonk bars. It’s a great place to stop and see live music almost any night of the week.
  • Grand Ole Opry It’s country music’s most famous stage. Tour the historic site that welcomed famous country acts such as Johnny Cash and Patsy Cline.
  • Country Music Hall of Fame & Museum Make sure to stop and visit one of the world’s largest museums dedicated to the preservation of American music. The museum is home to several exhibits showcasing famous folk and country acts, such as Bob Dylan and Johnny Cash, as well as current country stars.
  • Tennessee State Capitol and Park Tennessee’s state capitol overlooks the Bicentennial Capitol Mall State Park, which includes a beautiful WWII memorial and other famous sites documenting the history of the state.

Don’t forget to stop by and say hello! Frazer Consultants will be at booth #301 to give full demonstrations on how our creative tools can help you serve your families and keep you competitive in your community. Can’t make it to see us? You can sign up for an online demonstration any time, just fill out the form below.