A woman using her smartphone

 

Written by Jenny Goldade

 

The excitement of the new year also brings with it new goals to accomplish.

 

With social media usage still growing, it’s important to be able to reach families on these platforms. So if your funeral home is not on social media, why not make that one of your goals for 2017?

 

Here is a simple breakdown of a few social media platforms, how they work, and how they can benefit your funeral home.

 

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Facebook

With more than 1 billion users, Facebook is one of the most popular social media platforms. It allows you to interact and engage with others online. By creating a Facebook business page for your funeral home, you can talk directly to families and build trust as a thought leader.

 

Through status updates and sharing photos, you can encourage families to comment and ask questions. Facebook also allows you to add events, which can be useful for planning volunteer events or aftercare programs.

 

Twitter

Twitter is a quick way to get information out and answer questions. Your tweets will have to be short and concise with the 140 character limit, but if you want to save time, you can connect your Facebook and Twitter pages so that you only share updates on one platform but publish updates on both platforms.

 

By having a Twitter account for your funeral home and following influencers in the funeral industry, it gives your funeral home more creditability.

 

LinkedIn

LinkedIn is another helpful tool for your funeral home. It’s like a professional Facebook where you can interact and connect with other funeral directors and influencers. It’s also a place to share ideas and keep up on industry trends.

 

Your personal profile shows your skills, and your connections can endorse you for these skills which increases your creditability. You can create a LinkedIn page for your funeral home as well. Another great thing about LinkedIn is that you can use it to hire new employees.

 

How does your funeral home use social media? Share your experiences in the comments below!