When was the last time you updated anything in the lobby of your funeral home?
If you can’t remember, it’s probably because it’s been too long. And since your lobby is where many of your families will get their first impression of you, it’s important that it does a good job and also helps you serve your families.
Here are some tips for making a lasting impression, and providing everything your families need in one place:
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Hire an Interior Designer or Decorator
Depending on your needs, you may want to hire an interior designer or interior decorator — but it’s important to note that there are crucial differences between the two. Interior decorators focus on aesthetics like color choices, accents, and furniture; interior designers focus on functionality and apply creative and technical solutions to make the space more useful.
Update Your Décor
If you can’t afford to hire an interior designer or decorator, at least consider updating the décor yourself. It’s recommended that a business update their décor every seven to 10 years. Check out these decorating mistakes and solutions from HGTV to get you started.
And no, we don’t mean coffee, tea, and water — you should already have been offering that. Many families experience a lot of stress and become incredibly busy with making arrangements when a loved one passes.
How often do you think they get a moment to eat healthy food, instead of fast food on the go? Instead of just offering something to drink, consider offering fresh fruit, granola bars, or other healthy options for them to get some nourishment.
Install Outlets or a Phone Charging Station
Calling and texting family and friends, calling to make arrangements, receiving calls and texts with condolences — losing a loved one can be a drain on more than just your emotions, it can be a drain on your phone’s battery.
Go the extra mile for your families by installing a phone charging station, or at least make sure that your lobby has plenty of outlets for them to use.
Offer WiFi for your guests, and be sure to have a sign or pamphlet with all the info they need to log in and use it. It’s incredibly useful for them, but also it makes it possible for more people to check in to your funeral home on Facebook or leave positive reviews about the experience they are having with you.
Hire a Masseuse
This option might not be for everyone, but imagine how impressed your families would be if they could receive a quick massage while they wait. Even if you just bring a masseuse in once a week or once a month, it could have a huge impact.
And hey, your staff would probably love it as well. We all know how hard funeral directors and administrative staff work on a daily basis.
What are some things that you’ve done with your lobby to go above and beyond for your families? Let us know in the comments below!