If you’re like most funeral directors, you’re probably thinking, “funeral video?” Like I need one more thing to add to my already-packed to-do list!
But before you dismiss the idea, check out the following six reasons to add funeral video to your business’s service offerings. When it comes down to it, Tribute Video creation represents one of the easiest, least expensive ways to please your customers and to distinguish the value that your funeral home brings to the community it serves.
Here’s why funeral video deserves a place in your company’s service list.
Reason #1 — Families want personalization
It’s no secret that families are moving away from the “cookie cutter” services of past generations and embracing the idea of personalization.
According to the National Funeral Directors Association:
“As baby boomers age and find themselves having to plan funerals for loved ones and themselves, they are making funeral choices based on values that are different than previous generations. Baby boomers see funerals as a valuable part of the grieving process and are seeking ways to make them meaningful.”
One of the easiest ways to personalize a service is with a custom funeral video that reflects the life of the deceased. Adding stylized intros, personal pictures and video clips that memorialize the person’s hobbies and interests are all great ways to create the meaning that families seek.
Reason #2 — Families are more comfortable than ever with video
YouTube’s statistics page reports that more than six billion hours of video are watched each month on YouTube alone. Today’s families are used to watching funny videos online, catching up with online news and even watching their favorite TV shows via Internet video.
For this reason, when these same families sit down to plan funeral services, video has become a natural first step in memorializing their loved ones. Families recognize the dynamic impact that a good funeral video can have on an otherwise unimaginative service, and they’re eager to bring this sense of interactivity to the funerals they create.
Cater to these families’ desire to capture their memories via video and they’ll respond with positive reviews and increased referrals in the future.
Reason #3 — Funeral videos showcase value
A recent Gallup poll indicated that only two out of five respondents view funeral directors as “highly ethical” — and recent headlines about misplaced bodies and cremains being held captive certainly aren’t helping to improve this public perception.
Today’s funeral directors must compete not just against each other, but against common misconceptions about funeral homes as well. As a result, a funeral home’s success comes down to its ability to showcase value.
Every opportunity that you offer families to personalize their services demonstrates the value that your business brings to the grieving process. Tribute Video creation is just one of these opportunities, but it’s certainly a compelling way to highlight the advantages of working with your firm over less tech-savvy funeral homes or direct cremation alternatives.
Reason #4 — Funeral videos provide important keepsakes
Though the grieving process is often more complex than the classic Kübler-Ross “Five Stages of Grief” model would have us believe, there’s no doubt that personalized keepsakes can assist in a family’s healing.
To the families of the deceased, keepsakes represent anchors in the storms of grief — tangible items that offer comfort immediately following a loved one’s passing and during the challenging times ahead.
Funeral videos are especially powerful in this context, as their dynamic nature can capture a person’s uniqueness in a more visceral manner than physical keepsake items. Many of the funeral directors that use Frazer Consultant’s funeral video creation software report that the families they serve appreciate having the ability to view their Tribute Videos months — and even years — down the road as they begin to integrate their losses into their lives.
Reason #5 — Funeral videos distinguish your business
Although many of today’s top funeral homes offer tribute video creation as a standard service, there are still some businesses that haven’t yet gotten on board with this trend. If these companies exist in your area, offering funeral videos represents a great way to set your business apart from its competitors.
But even if funeral videos are a common offering in your area, there’s still room to distinguish yourself based on the quality of your creations. Instead of relying on free programs like Windows Movie Maker, look for funeral industry-specific software that enables you to add pan/zoom effects, professional-quality music tracks and video intros to the videos you produce.
Reason #6 — Funeral videos are easy to create
Funeral videos represent an ideal balance of high perceived value and low effort required. Very few other services that your funeral home can offer provide the advantages described above for such a small amount of work.
Of course, the amount of work that you’ll need to invest in funeral video development will depend on the software program you choose. While we’re obviously partial to Frazer’s “Tribute Video Software,” what’s important is that your chosen program is easy and intuitive to use, while still providing the professional-quality stock video, image and music clips needed to create impressive videos.
With all that said, we want to hear from you. Are you offering funeral video tributes to your customers? If so, what’s the best compliment you’ve ever received on your video creations? Share your experiences in the comments section below!
Videos aren’t the only way to personalize a service. Check out our all-in-one stationery tool, Tribute Center, for ways your funeral home can further personalized services for families. Click here to download!