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Written by Matt Frazer


Many funeral directors will admit, the funeral profession has changed. Traditional, somber funerals are stepping aside for more personalized funeral services that make for a more fitting farewell.


McAlister-Smith Funeral Home is a funeral home that began on the peninsula of Charleston, SC, back in 1886. Mark Smith of McAlister-Smith Funeral Home had this to say about the funeral profession.


“The marketplace we serve is definitely not the marketplace that I entered back in 1993. We have seen the increase in the families looking to personalize and make the funeral services or memorial services or whatever event it is that they are having much more highly engaged and personalized whether it be through utilizing catering events, floral tributes, video tributes, any type of written personalized stationery tributes as part of the memorialization and ritualization process.”


Tribute Center Helps Business Achieve Goals

Smith continued, “At the end of the day, McAlister-Smith felt that there was much more value that we could get the end user, that being the customer, a highly customized product, unique and fitting to their loved one that they were remembering and allowing us to achieve the margin that we needed to achieve with those products and offerings thus making it a triple win, great for Frazer Consultants, great for McAlister-Smith, but most importantly great for the customer.


We are so very thankful to have the opportunity to partner with Frazer Consultants and we thank you for helping us serve our families better as we honor, celebrate and remember the lives we have the opportunity to serve through our funeral home. Thank you to Frazer Consultants.”


Watch Mr. Smith and Ms. Sweeney’s full testimonial below.



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