A wreath hanging on a blue door


Written by Matt Frazer


A holiday remembrance program brings the community together at your funeral home to not only celebrate the holidays but to remember those who are no longer with us.


Opening your funeral home to the community for a holiday remembrance program can help the grieving families you have served over the last year celebrate their loved one’s life during the holidays and also punctuate the unique and sincere way you can service them.


Creating a warm, festive, and caring atmosphere where client families can gather to share stories about their loved one, help each other cope with grief, and make new connections with other mourners — a holiday remembrance program can be beneficial to the brand awareness of your funeral home as well. You will see your reputation build as a faithful and upholding member of the community, resulting in more business for years to come.


For most people, the holiday season is characterized by parties and gatherings with family and friends. The usual barriers to getting together faced throughout the year are broken down, with no excuses given to prevent coming together to share the love and joy that the holidays encourage. It is no surprise then that the first holiday season without a precious loved one is extremely difficult, with the bereaved feeling lost and depressed by the myriad of holiday memories of the departed. Indeed, the absence of the deceased seems more profound during this usually joyful time.


As a funeral professional who has served hundreds of client families throughout the year, you have a special opportunity to both provide comfort to your clients as well as to promote your business. A holiday remembrance program which can be as simple or as extravagant as you wish is the perfect way to achieve both. Consider hosting a holiday party at your funeral home, decorating as you would for any festive holiday soiree. Invite your client families, letting them know you would like to gift them with a unique remembrance ornament created in honor of their loved ones.


The holiday remembrance ornament will inspire attendance by client families and the ability to comfort neighbors will promote support from the community. It’s a winning formula for a successful program that will give you the opportunity to establish your funeral home as the premier establishment of its type in the area. When the need arises for another funeral, your families will distinctly remember how you have been there for them in their time of need and even later down the road, because of this, they will surely make the call to your funeral home.


Frazer Consultants’ primary products and services include interactive funeral home website design, funeral Tribute Video software, funeral webcasting, funeral candles, funeral keepsakes, funeral register books, personalized funeral stationery, and holiday remembrance ornaments. For more information, call 866-372-9372.