Think you can’t judge a book by its cover? As a librarian, I know that’s often (but not always) true.
In the case of Frazer Consultants’ new funeral register books, however, you really CAN judge these books by their covers. Don’t believe me — just take a look at your loved one’s photo on the keepsake box cover, and you’ll know the memories saved within will comfort generations to come.
Other companies may offer books with photos on the cover — but the nature of funeral register books (often with padded covers) made it difficult and often costly to embed a photo on the front.
Frazer Consultants solved that problem by offering funeral register books and matching bookshelf keepsake boxes. Only the keepsake box has the photo centered on the front; not only does the box store the book; it also provides a sturdy frame, of sorts — ideal to be placed on a mantel, bookshelf or office cubby. From gentle florals and neutrals to a patriotic motif, 10 different themes are offered, appropriate for most families and tastes.
Funeral directors have a bevy of choices for their patrons; while the economy is important (both for business owners and for families), offering a quality product for the price goes a long way toward engendered respect and trust of your clientele.
Frazer Consultants can help you with these inventory, pricing, and product considerations — starting with this debut product.
Freelance writer/editor Sharon Verbeten has written about the funeral profession — in trade journals and online — for more than 20 years. She lives in Green Bay, Wisconsin.
Download Tribute Center for free to start creating your own funeral register books and other memorial keepsakes for the families you serve!