In the 1970s, the popular soda 7-Up was touted as the UnCola. The ad line was meant to differentiate the clear beverage from other — often more popular — darker cola drinks.
This attempt to make something more special and less generic is obviously nothing new. But it’s a good lesson to remember, especially when seeking products to offer your funeral home’s families.
One good example is funeral home stationery. A plethora of options exist, so it’s important to choose wisely. And remember — wisely doesn’t just mean economically. Anyone — and most companies do — offer preprinted stationery in the hopes funeral homes will buy a shipment and inventory it on their own. And most of that stationery is pretty generic.
Frazer Consultants, however, offers a more personalized system for funeral home stationery. “Our system is print-on-demand,” says Matt Frazer, president of Frazer Consultants. While your funeral home can inventory blank, perforated stock, you can use the power of Frazer’s Life Tribute Stationery software program to personalize cards for each family’s needs.
In addition to offering more than 500 themes, the software also can allow a funeral home to further personalize, such as including a family’s selected photo.
“The stationery world is being turned upside down right now thanks to the power of technology,” Frazer adds. A team at the Waunakee, Wisconsin-based firm created and designed their own proprietary software, not available elsewhere.
“We take personalization to the next level, and we take your inventory and drastically reduce it,” Frazer said. “We help you produce product faster.”
Want to make your funeral cards and stationery as “un-generic” as possible? Take the time to refresh your line, and your families will reap the rewards at no additional cost to you.
Freelance writer/editor Sharon Verbeten has written about the funeral profession — in trade journals and online — for more than 20 years. She lives in Green Bay, Wisconsin.
Download Tribute Center for free to create personalized funeral stationery and memorial keepsakes for the families you serve!