Two gifts wrapped in paper and ribbon


Written by Matt Frazer


Some of the most profound things you can do to demonstrate your dedication to your client families may also be some of the smallest. A thoughtful keepsake such as a holiday remembrance ornament will go far in establishing yours as a thoughtful funeral home while promoting referrals among the community you serve.


As a funeral professional, you hold a unique responsibility of organizing a significant event. In spite of the many value-added services and products available to offer your client families, there is always the feeling that you can do more to promote your business. With the abundance of sophisticated technology-based products to explore, it may be easy to overlook the simple tried and true items that can deliver a comforting impact — and serve as important business builders. A truly meaningful item is a personalized keepsake holiday or remembrance ornament.


A small gift like a remembrance ornament is the perfect element to include in the scope of the other services you provide. Uncomplicated templates assist you in personalizing text — name of the deceased, birth and death dates and any other text your client families desire. Printed on your own in-house printers, simply apply the adhesive label to a beautiful hand-blown glass or crystal ornament. The result is an elegant remembrance ornament that continues the legacy of the deceased and is sure to receive premier placement on the Christmas tree. Packed in a tasteful gift box, it’s a perfect and unexpected keepsake that your client families will cherish. Year after year, your friendly service will be remembered as the ornament is noticed by your client families as well as others admiring the tree. Word of mouth is the best source of marketing and an ornament will generate conversation about who gifted it.


How you present the remembrance ornament is your choice. Some funeral professionals include it as a staple item during pre-planning or after-care services, while others use it as the cornerstone of holiday programs for their community. The first holiday season without their loved one is particularly difficult for most people. Consider hosting an event for those client families you have served throughout the year, hanging a personalized remembrance ornament from the tree in your funeral home. They will be certain to be touched by the tender gesture. In addition, the event is an excellent opportunity for families to come together and provide comfort and reassurance to one another during the holiday season.


Regardless of whether you simply gift the remembrance ornament at the time of service, send as a gift during the holidays, or host an event to join the bereaved community together, you can be sure it will deliver the message of your caring service year after year.


Frazer Consultants’ primary products and services include interactive funeral home website design, funeral Tribute Video software, funeral webcasting, funeral candles, funeral keepsakes, funeral register books, personalized funeral stationery, and holiday remembrance ornaments. For more information, call 866-372-9372.