There are several things that need to be done to create a funeral home website. Some technical abilities are required to create and launch the site; however, if your skill set isn’t up to the task, hiring a funeral technology consulting firm can help.
Creating a funeral home website that is functional, informative, and sets your funeral home apart from the rest is the key to creating online marketing success. While many funeral professionals set out to create a website that is simple, intuitive, and interactive, they soon realize that the task at hand is greater than they first thought. Here’s an overview of the things you will need to do to get your funeral home website up and running. Once you review this list, then you can decide what’s right for you and your business.
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First Things First — Domain Name Registration
If your funeral home doesn’t already have a website, the first thing that needs to be done is to select a domain name and register that name. If you haven’t already registered a domain name, you should research potential domain names, purchase your favorite option, and set up hosting.
Setting Up Email
When setting up a funeral home website you are usually allowed an unlimited number of personalized email accounts; however, this can be dependent on your hosting company. So, if you are in need of 100 email accounts, be sure your host doesn’t limit you to just five.
Search Engine Submission and Optimization
When a new domain name is registered, the domain should be submitted to all major search engines. Additionally, the website should be optimized on the front end in content that is visible to the visitors and on the back end in the metadata that the search engines read so that you show up at the top of search results. In order to properly optimize a website, it’s important to know what keywords to target and to correctly include these in your content and metadata.
Custom and Semi-Custom Website Designs
If you have never had a funeral home website in the past, then a semi-custom website might be the right option for you. The easiest way to get up and running is to start with a pre-built template and then either you, a programmer, or webmaster can further customize the template to fit your needs. If you already have a website and would just like to make a change, then both options might be a consideration depending on what you want to include on your website.