A laptop and desktop sitting next to each other

 

Written by Matt Frazer

 

A funeral home website can be the first interaction with a client family. How does your website design rate?

 

Having an internet presence is extremely important in today’s day and age. At the same time, having a website that is modern, interactive, and connected to social media; easily communicates your messages; and presents your products and services to client families is even more important. If your website is more than a few years old or nonexistent, your funeral home is missing many opportunities.

 

Some funeral home website designs don’t include even the most basic components. Does your website contain obituaries, online Tribute Videos, an online preplanning form, online guestbooks, a contact page, map and directions, and a good resource page? Does it automatically connect to your Facebook page or other social media accounts?

 

Imagine yourself as a visitor to your website. Isn’t this the type of information you’d want to find? Ask yourself, “What’s missing?”

 

Enhancing a website with memorial, visitation, service, and cemetery information also is a good idea. Additional features, including photos of the deceased or the ability to upload an entire album of photos for the family to their loved one’s online tribute also is a popular choice. The more online information and access to the products and services a funeral home can provide to families and friends of the deceased, the better.

 

Once up and running, a well-designed funeral home website has the ability to turn into a revenue generator by selling advertising through affiliate programs, preplanning, and creating an online gift shop or virtual showroom. The possibilities are endless.

 

The bottom line is that a funeral home website should create a simple, intuitive, and interactive experience for client families. Partnering with a professional company that has experience with funeral home website designs can enhance the way your client families interact with you. But recognizing that your website needs help is the first step.

 

For a funeral home website design solution that empowers the funeral professional and delivers an interactive experience to the families they serve, fill out the form below to set up a time to talk.