Conserving Contacts
If your funeral home already has a website and you are pulling traffic to it, are you capturing there information so that you can contact them at a later date? Or do you really have no idea who is coming to your site? My guess is you have no idea. What is the point of pulling traffic if you can’t market to them? What a waste! You should have a spot on your site where someone can simply type in their email address to sign up for your online newsletter!

Out of site, out of mind
Once a family member leaves your website, they are likely to forget about you until the next death in the family. That’s where an email newsletter comes in. You can send a monthly newsletter to keep your name out in front of them.

Building Trust
When your family’s start viewing your newsletter on a consistent basis, they start getting used to your voice and manner in which you write. This will start building trust, and trust is the heart of the funeral business. When your e-mail newsletter provides value time after time, you and your business become like a trusted friend!

Establishing a reputation or a brand
Closely related to trust is a reputation for excellence. When you're trying to choose between a brand name and the "identical" store brand, which do you trust more? The brand name. Their advertising has been building a reputation in your mind for years. Is the product any better than the store brand? Perhaps not, but it has a reputation for quality in your mind. Is the businessperson who publishes a newsletter more competent than a less vocal expert? Perhaps not, but she's built a reputation for specialized knowledge in the minds of her readers by providing that knowledge. That’s what sets your funeral home apart from the one down the street.

Promoting products and services
A newsletter also helps you to tell subscribers about your products and services. So long as you're offering them information of value in your newsletter, they'll take a look at what you have to sell. When you have a special sale or promotion, the newsletter gives you a ready vehicle to let your very best prospects know about it. This means if at the end of the year you are going to offer a Holiday Remembrance Program, it will be extremely easy for you to include it into your monthly newsletter and not have to spend an extra penny on marketing. Not to mention, your attendance will be outstanding!

What's involved in beginning a newsletter for your business?
First and foremost is a commitment to publish it with regularity and excellence. If you can't make that commitment, don't begin.

A lot of good website provides within the funeral industry (Frazer Consultants to name one) has an online newsletter capability built in. This will make it extremely easy to capture the emails, write your newsletters, and click send to everyone who is subscribed.

If you would like to contact Frazer Consultants about more information regarding a website or online newsletter you can do so by emailing them at info@frazerconsultants.com